sunseto
Out of home · Autumn 2026

Keep today’s sun for tonight

A rooftop board, a business card, a T-shirt and the subway. Each piece is print-ready artwork set in the site’s own type, palette and woodblock sunset, then shown on the surface it was made for.

壱Billboard

One line, the mark, the address

A rooftop board read from the street at 30 to 150 metres. The woodblock sunset from the site fills the board. The line sits in the sky, and the lockup and the address sit on the sea. Nothing else competes.

Format
Rooftop board on the サブロク module (910 × 1,820 mm sheets), 6 × 4 sheets
Size
10,920 × 3,640 mm, 3:1, with 50 mm bleed all round
Artwork
Drawn at 1/10 scale, 300 dpi: 13,016 × 4,416 px (30 dpi at full size)
Type
Line 600 mm Instrument Serif (cap height ≈ 400 mm, readable to ≈ 160 m); address 250 mm
Print
Solvent inkjet on frontlit PVC, lit by the board’s own lamps
Billboard artwork: a woodblock-style sunset over the sea with the line Keep today’s sun for tonight, the Sunseto lockup and sunseto.jp
Flat artwork · trim + bleedScroll sideways →
The billboard on a rooftop over a Tokyo shopping street at dusk
In place · a Tokyo shopping street, twenty minutes after sunsetLit by the board’s lamps
弐Meishi

An English side and a Japanese side

The English side borrows the site’s grid, with its rules pressed blind into the board rather than printed. The Japanese side is set vertically in the order a Japanese card reads: company and brand line on the right, the name in the centre with the 陽 seal, the address in kanji numerals on the left.

Size
91 × 55 mm (Japanese standard), 3 mm bleed (塗り足し)
Stock
1.2 mm duplexed cotton board, cream; edges painted vermilion (小口染め)
Print
Letterpress, four plates: sumi, vermilion, a split-fountain sun (gold into vermilion on one roller) and a blind deboss
Artwork
600 dpi: 2,288 × 1,438 px per side, plus one plate file per pass
Type
Instrument Serif name, JetBrains Mono labels (1.8 mm), Instrument Sans details, Shippori Mincho for the Japanese
English side of the business card Japanese side of the business card, set vertically
Flat artwork · English and Japanese sidesScroll sideways →
The two sides of the card on a hinoki desk
In place · on hinoki, north lightThe impression is lit from the plates
Close crop of the cards showing the pressed rules and painted edges
Detail · blind rules, cotton tooth, painted edges
参T-shirt

The shirt is the night sky

The back print is cut to a real ukiyo-e ōban sheet. The sunset steps down in flat bands of ink the way a woodblock print lays its colours, and the top is left unprinted, so the indigo shirt becomes the night with a crescent moon: today’s sun under tonight’s sky. The sea is made of the mark’s own waves. A title slip reads 今日の陽を今夜に, sealed with 陽.

Garment
Heavyweight cotton, hand-dyed ai-zome indigo (reads #1F2A4F)
Back
Print 265 × 390 mm (ōban) on a 300 × 470 mm film, 80 mm below the back neck
Chest
Lockup 88 mm wide, left chest, 95 mm off centre
Print
Water-based screen print, 7 flat spot colours, no halftones: cream, gold, orange, coral, rose, plum, vermilion
Artwork
300 dpi transparent films (3,541 × 5,550 px back) plus one separation per screen
Back print artwork on indigo Chest mark artwork on indigo
Flat artwork · back and chest, on the garment colourScroll sideways →
The back print worn on a Kyoto lane at golden hour
In place · worn, Kyoto, the sun aheadWrapped to the back
Front and back of the indigo tee laid flat on tatami
In place · flat on tatami, front and backKnit and folds carried into the ink
肆Subway

Three posters and one long day

The B0 series gives each promise its own sheet on the site’s grid: the scene, one figure, and a vertical Japanese line closed by the seal, numbered 壱 弐 参 like a print series. The corridor panel is five B0 sheets posted as one: a single sun path runs from 13:00 over the roof to 23:40 on the phone, and meets the horizon at sunset as the Sunseto mark.

Posters
駅貼り B0 (B倍), 1,030 × 1,456 mm, 3 mm bleed; backlit
Panel
B0 5連貼り (JR East “long size”): five B0 sheets edge to edge, 5,150 × 1,456 mm
Artwork
150 dpi at full size: 6,117 × 8,633 px per sheet; each panel sheet carries its neighbours’ art as bleed
Type
Headlines 112 mm, figures 106 mm, the smallest label 20 mm (readable at 6 m)
Scenes
Captured headlessly from the site’s own 3D build at 3,833 × 5,331 px
Poster 1: Pay for sunshine, not for fuel ships Poster 2: The lights stay on when the typhoon comes Poster 3: Every roof lends a little light
Flat artwork · B0 series 壱 弐 参Scroll sideways →
The three posters in backlit frames along a Tokyo subway corridor
In place · a Tokyo subway corridorBacklit, the diffuser’s own falloff
The five-sheet corridor panel: one day from 13:00 to 23:40 under a single sun path
Flat artwork · B0 5連貼り, 5,150 × 1,456 mmScroll sideways →
The panel on the far wall of a subway platform
In place · across the tracksFive sheets, hairline joins